Business Tech BFF Cookie Policy

Updated June 26th, 2023

Introduction

This Cookie Policy explains how Business Tech BFF LLC ("Business Tech BFF", "Company", "we", "us", and "our") uses cookies and similar technologies to recognize you when you visit our website at https://www.businesstechbff.com ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

In some cases, we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.

What are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their website work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Business Tech BFF) are called "first party cookies". Cookies set by parties other than the website owner are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the website (e.g. advertising, interactive content, and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visit certain other websites.

Why do we use cookies?

We use first and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience of our Online Properties. Third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below.

The specific types of first and third party cookies served through our Website and the purposes they perform are described below:

How can I control cookies?

You may have noticed a popup bar along the bottom of the screen when you first accessed our Website which asked if you would like to accept our cookies. You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences from the Advanced Cookie Settings in that popup. From there, you can select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

If you choose to reject cookies, you may still use our website, though your access to some functionality and areas of our website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies. As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser's help documentation for more information.

The specific types of first and third party cookies served through our Websites and the purposes they perform are described below:

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas. Because they are essential, they cannot be disabled:

Marketing Cookies

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

fr

Purpose: Facebook uses this cookie to show you relevant advertisements by tracking your behavior across the web, on sites that have Facebook pixel or Facebook social plugin.
Consequence of Disabling: By disabling marketing cookies, Facebook will not be able to track your behavior on this Website. As a result, advertisements you see on Facebook and Instagram may not accurately reflect your specific interests or browsing behavior.
Service: Meta (View Privacy Policy)
Expires: In 3 months

Functional Cookies

These cookies are used to enhance the performance and functionality of our Website, but are non-essential to their use. They collect data to remember the choices you make to improve and give a more personalized experience the more you browse our Website. Without these cookies, certain features may become unavailable.

_fb_chat_plugin

Purpose: This cookie is used to track your interaction with our Facebook chat widget.
Consequence of Disabling: By disabling functional cookies, our chat bot will not be able to remember things like your name, whether you've visited our site before, or which of our services you might have been considering.
Service: Meta (View Privacy Policy)
Expires: Never

messaging_plugin_http://www.businesstechbff.com/_100312832164130

Purpose: This cookie is used to enable our Facebook chat widget.
Consequence of Disabling: By disabling functional cookies, you will not be able to use our chat widget to communicate with our chat bot or our staff. In order to communicate with us, you will need to send an email, give us a call or sms, or send a good, old-fashioned letter.
Service: Meta (View Privacy Policy)
Expires: Never

Analytics Cookies

These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customize our Website for you:

_hjIncludedInPageviewSample

Purpose: Hotjar uses this cookie to know whether you are included in the data sampling defined by our Website's page view limit.
Consequence of Disabling: By disabling analytics cookies, our heat map service, which limits the number of page views we can analyze per user, we will be unable to determine whether you have been counted toward our limit. This may result in fewer opportunities for us to collect information about how users use our Website.
Service: Hotjar (View Privacy Policy)
Expires: In 2 minutes

_hjAbsoluteSessionInProgress

Purpose: Hotjar uses this cookie to detect your first page view session. This is a true/false flag set by the cookie.
Consequence of Disabling: By disabling analytics cookies, our heat map service will be unable to detect your first page view session, which may limit our ability to analyze information about how users interact with our Website.
Service: Hotjar (View Privacy Policy)
Expires: In 30 minutes

_hjFirstSeen

Purpose: Hotjar uses this cookie to identify your first session. It stores a true/false value, indicating whether it was the first time Hotjar saw you on our Website.
Consequence of Disabling: By disabling analytics cookies, our heat map service will be unable to detect whether you are a first time or returning visitor, which may limit our ability to analyze information about how first time visitors interact with our Website.
Service: Hotjar (View Privacy Policy)
Expires: In 30 minutes

_ga

Purpose: Google uses this cookie to calculate visitor, session, and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
Consequence of Disabling: By disabling analytics cookies, your anonymous data will not be included in the aggregate statistics we use to evaluate how clients use our Website, which may limit our ability to provide relevant content to you and others like you in the future.
Service: Google (View Privacy Policy)
Expires: In 2 years

What about other tracking technologies?

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear GIFs"). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our Website or opened an email including them.

This allows us, for example, to monitor the traffic patterns of users from one page within our Website to another, to deliver or communicate with cookies, to understand whether you have come to the Website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Session Storage and Local Storage

In addition to the technologies reference above, we also utilize session and local storage data available through your browser to personalize your experience, determine whether you are logged in, improve page speed and performance, and more. Both session storage and local storage are small files (not more than 5mb in size) stored directly on your device. Business Tech BFF does not typically have access to these files.

Session storage may include information you provide to us, either directly or indirectly, during your browsing session, and is typically used to quickly load pages (ie. downloading blog contents so they can be displayed instantly as you navigate our blog) and display personalized content (ie. displaying "Thanks for contacting us, Maggie!" instead of "Thanks for contacting us, BFF!"). This type of storage expires when you close your browser tab or window. In the interest of full transparency, you can view all of the information we have saved from the current session below (data may be truncated):

No session storage data found.

Local storage may include information you provide to us, either directly or indirectly, at any point, which may include personal information, browsing preferences, and more, so that we can deliver a unique and personalized browsing experience for you. This type of storage never expires. In the interest of full transparency, you can view all of the information we have saved to your local storage below (data may be truncated):

No local storage data found.

You may erase both session storage and local storage data at any time by clearing your browser's cache. Session storage data can also be erased by closing your browser tab or window.

Do you serve targeted advertising?

Third parties may serve cookies on your computer or mobile device to serve advertising through our Website. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details, or other details that directly identify you unless you choose to provide these.

How often will you update this cookie policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use for other operational, legal, or regulatory reasons. Please re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. The date at the top of this Cookie Policy indicates when it was last updated.

Where can I get more information?

If you have any questions about our use of cookies or other technologies, please email us at hello@businesstechbff.com or by mail to:

Business Tech BFF
832 Overlook Place
Eagan, MN 55123

Phone: 612.662.4233